London’s air is dangerously polluted. It’s harming everyone, but its children that it affects the most.
So to tackle this, Transport for London introduced the Ultra Low Emission Zone. Launched with a film featuring a cover of The Hollies’ ‘The Air that I Breathe’ sung by the London Youth Choir, paired with a series of photographs featuring kids from the most affected London boroughs.
Directors Chris Barrett and Luke Taylor
Photographer Spencer Murphy
Creatives Matt Holmes and Abi Williams