It’s Boost time

CADBURY BOOST

There’s a time in the day when life just seems to lull. You’re staring at stuff that really doesn’t need staring at, and your mind has gone for a little wander. And that time is precisely 2:58pm.

The kiosk with the shortest ever opening hours

The lulliest minute of the day is a time we can all relate to. It’s the time time when Cadbury Boost bars need to be in people’s hands.

So to do just that, we opened a kiosk with the notice that the shutter would come up at precisely at 2:58pm for one minute only. A fair few intrigued and confused faces clocked it in the morning, and again at lunch. Meaning that by the time it came around, there were hundreds of people just waiting for it to open. And in a feat of sheer speed, we gave a bar to everyone in just sixty seconds - before the shutter came down until 2.58pm the following day.