Lots of us these days spend hours at work. Hours commuting. Hours glued to our screens.
It’s time to get out. But with the weather being unpredictably British, you need kit that’s got your back.
Following the launch of the initial ‘Time to Get Out’ campaign, we created two new campaigns for their 2019 collections. Working with five brilliant photographers, we kitted them out and sent them off into the outdoors. The photos and stories reminding everyone about why it’s important in our hectic, and frankly jam-packed daily lives to take a break, and get outside.
We all have those moments in life when we need a reality check. So we called them out on social, paired with snapshots of the outdoors.
On Instagram, with the real words of the photographers.
Creatives Matt Holmes & Abi Williams
Photographers Beth Squire, Hamish Morrison, Sarah Rodgers, Jack Anstey and Simon Hird